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content-production-team:procedure:content-writing
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| content-production-team:procedure:content-writing [2020/05/07 08:46] – edit bsupca5 | content-production-team:procedure:content-writing [2026/06/26 08:49] (current) – external edit 127.0.0.1 | ||
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| ==== Research: ==== | ==== Research: ==== | ||
| - | Before writing the content, search your “target keywords” on Google and study the content of ranking pages on the first page of Google results and | + | Before writing the content, search your "target keywords" |
| * Examine their content structure (headings, word numbers, etc.) | * Examine their content structure (headings, word numbers, etc.) | ||
| Line 34: | Line 34: | ||
| * Titles are the first elements that users will see when searching for a keyword, so they should be descriptive, | * Titles are the first elements that users will see when searching for a keyword, so they should be descriptive, | ||
| - | * To be shown entirely in the google search result page, titles should be at max 65-67 characters long, but this number can’t be exact since every character has a different width. | + | * To be shown entirely in the google search result page, titles should be at max 65-67 characters long, but this number can't be exact since every character has a different width. |
| - | * The title should contain the “target keyword,” preferably at the beginning.\\ | + | * The title should contain the "target keyword," |
| - | * Try to add modifiers to the “target keyword” as it will increase the traffic, most popular modifiers are: best, top, guide, review, 2019 and so on. | + | * Try to add modifiers to the "target keyword" |
| ===== Writing the content ===== | ===== Writing the content ===== | ||
| Line 46: | Line 46: | ||
| * Pages should include at least 350-400 words, the maximum number of words is up to the author and what matters is the quality of the content.\\ | * Pages should include at least 350-400 words, the maximum number of words is up to the author and what matters is the quality of the content.\\ | ||
| - | * Before starting to write the actual content, it’s better to have an outline to determine the structure of the page(examining the top ranking pages can be very helpful) | + | * Before starting to write the actual content, it's better to have an outline to determine the structure of the page(examining the top ranking pages can be very helpful) |
| * Structurize the content as much as you can, use headings, subheadings, | * Structurize the content as much as you can, use headings, subheadings, | ||
| - | * **H1 headings** are the most important one and also the first heading of any page, and it **should **contain the “target keyword; it also has to describe the content. It’s like the main headline of a newspaper article. | + | * **H1 headings** are the most important one and also the first heading of any page, and it **should **contain the "target keyword; it also has to describe the content. It's like the main headline of a newspaper article. |
| * Use **H2 and H3 headings** depending on the content and also the priority and importance of the keywords in the headings and subheadings. | * Use **H2 and H3 headings** depending on the content and also the priority and importance of the keywords in the headings and subheadings. | ||
| * Try to keep paragraphs 3-4 lines long and break the long bulky paragraphs into more paragraphs but with less lines. | * Try to keep paragraphs 3-4 lines long and break the long bulky paragraphs into more paragraphs but with less lines. | ||
| - | * Keyword Density: Google never officially talked about the optimal keyword density but yoast plugin has indicators which measures the keyword density. Please make sure your content stays in the green indicator of yoast. Avoid over using keywords and focus on the quality and readability of the content. | + | * Keyword Density: Google never officially talked about the optimal keyword density but yoast plugin has indicators which measures the keyword density. Please make sure your content stays in the green indicator of yoast. Avoid overusing |
| - | * Matching your content with the searcher’s intent should be a top priority so pay close attention to the **search intent** of the keywords you’re using in your content to avoid increasing the bounce rate metric of the page. | + | * Matching your content with the searcher's intent should be a top priority so pay close attention to the **search intent** of the keywords you're using in your content to avoid increasing the bounce rate metric of the page. |
| * Use keywords synonyms to match your content with various types of search terms and to avoid keyword stuffing. | * Use keywords synonyms to match your content with various types of search terms and to avoid keyword stuffing. | ||
| * The author of the blog/page must ask the graphics team to design a featured image for the blog/page. | * The author of the blog/page must ask the graphics team to design a featured image for the blog/page. | ||
| - | If you’re writing a WordPress blog article, please make sure | + | If you're writing a WordPress blog article, please make sure |
| - | < | + | * To consider starting with an intro. Intro is the first 40-50 words of a blog content that describes the content in a nutshell and should contain keywords. |
| - | < | + | |
| - | < | + | |
| - | < | + | <code> |
| - | < | + | |
| + | [[reference src=" | ||
| + | </code> | ||
| ===== Description ===== | ===== Description ===== | ||
| Line 68: | Line 70: | ||
| * For pages and blogs, the author must write a meta description, | * For pages and blogs, the author must write a meta description, | ||
| * The meta description should be on the same Google docs of the blog/page. | * The meta description should be on the same Google docs of the blog/page. | ||
| - | * Description is a summary of your content(100-156 characters), | + | * Description is a summary of your content(100-156 characters), |
| ===== Internal Linking ===== | ===== Internal Linking ===== | ||
| - | * Anchor text (link label/text) is very important because it helps users and Google to understand what the target page (the page you’re linking to) is about. So the content writer should select the main keyword or synonyms of it that has been used in the content. | + | * Anchor text (link label/text) is important because it helps users and Google to understand what the target page (the page you're linking to) is about. So the content writer should select the main keyword or synonyms of it that has been used in the content. |
| - | * For Example; For Excel blogs, you can always link to https://bsuites.ca/excel/excel with anchor texts like Excel, Excel Services, MS Excel. Read more about [[https:// | + | * For Example; For Excel blogs, you can always link to https://bsuite365.com/excel with anchor texts like Excel, Excel Services, MS Excel. Read more about [[https:// |
| - | * link to important pages because when you link to another page on your site, you send link authority to that page.Make sure to link to service pages. list of Excel service | + | * link to important pages because when you link to another page on your site, you send link authority to that page.Make sure to link to service pages. |
| - | * https:// | + | * Don't Use The Same Anchor Text For Two Different Pages. This confuses google bot. |
| - | * https:// | + | |
| - | * https://bsuites.ca/blog/ | + | |
| - | * https:// | + | |
| - | * https:// | + | |
| - | * https:// | + | |
| - | * https://bsuites.ca/ | + | |
| - | * https:// | + | |
| - | * https:// | + | |
| - | * Don’t Use The Same Anchor Text For Two Different Pages. This confuses google bot. | + | |
| * There are two types of links you should avoid using in your content: homepage and contact us | * There are two types of links you should avoid using in your content: homepage and contact us | ||
| * Use a reasonable number of internal links. I suggest around three to four, depending on the length of your post. | * Use a reasonable number of internal links. I suggest around three to four, depending on the length of your post. | ||
| - | * **Use relevant links** : Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context. | + | * **Use relevant links** : Don't merely link for the sake of linking. Instead, link to content that is relevant to the source context. |
| - | * **Use links that are natural **: When you link in your content you’re telling the engine that the target of your link is so relevant and important so you want your visitor to be able to go straight there. | + | * **Use links that are natural **: When you link in your content you're telling the engine that the target of your link is so relevant and important so you want your visitor to be able to go straight there. |
| ===== External linking: ===== | ===== External linking: ===== | ||
| Line 98: | Line 91: | ||
| ===== Collaboration ===== | ===== Collaboration ===== | ||
| - | Please review each other’s work and leave comments or suggestions. Please reply to each other’s comments. | + | Please review each other's work and leave comments or suggestions. Please reply to each other's comments. |
| The tech team is encouraged to be active in content production. For example, an Excel developer can explain Excel services to the content writers team. | The tech team is encouraged to be active in content production. For example, an Excel developer can explain Excel services to the content writers team. | ||
| - | |||
| - | ===== WordPress Blog Articles ===== | ||
| - | |||
| - | If you’re writing a WordPress blog article, please make sure, | ||
| - | |||
| - | * To consider starting with an intro. Intro is the first 40-50 words of a blog content that describes the content in a nutshell and should contain keywords. | ||
| - | * To specify the title and the meta descriptions of the page/blog. Title and meta description appears in Google. | ||
| - | * To design a featured image or ask the graphic team to do so. Please put the image in the asset folder, and its link in your blog Google Drive document. | ||
| - | * To define tags for your blog. At the end of your blog document, insert your tags. | ||
| - | * disclaimer: If there are several blogs relating to one topic, you should include a tag (unique 3-word tags) otherwise, it could have a negative SEO effect therefore; for now, we can skip tags till we publish more blogs | ||
| - | * To set a category for your blog post. Please specify this on your blog document. | ||
| - | * If your blog contains videos; they should be uploaded to Bsuperior Youtube channel before posting the blog on WordPress. | ||
| ===== Add Blog To WordPress ===== | ===== Add Blog To WordPress ===== | ||
| Line 129: | Line 110: | ||
| At least one person from the tech team must approve the content if it technically makes sense. | At least one person from the tech team must approve the content if it technically makes sense. | ||
| + | |||
| + | Note: If the blog writers are new to the team, two technicians need to review their blogs. | ||
| + | |||
| + | For blog writers who have a good history of blogging in our team, only one technician is sufficient to verify the blog. | ||
| ==== Duplicate Content Check ==== | ==== Duplicate Content Check ==== | ||
| Line 136: | Line 121: | ||
| ==== SEO Approval ==== | ==== SEO Approval ==== | ||
| - | Two members from SEO team must verify whether the content follows the best and recommended practices of SEO. | + | Two members from the SEO team must verify whether the content follows the best and recommended practices of SEO. |
| ==== UX Approval ==== | ==== UX Approval ==== | ||
| - | For pages (not necessarily blogs), at least one member from UX team must verify whether the content is UX friendly. | + | For pages (not necessarily blogs), at least one member from the UX team must verify whether the content is UX friendly. |
| ==== Page Completeness ==== | ==== Page Completeness ==== | ||
| - | After a content is approved by the content team members and also by SEO team members, the final step before publishing it is to make sure that title tag and description tags are properly set,the page should have a featured image ,all the images have names and alt attributes, | + | After a content is approved by the content team members and also by SEO team members, the final step before publishing it is to make sure that title tag and description tags are properly set,the page should have a featured image ,all the images have names and alt attributes, |
| < | < | ||
content-production-team/procedure/content-writing.1588841179.txt.gz · Last modified: 2026/06/26 08:49 (external edit)