Process of Content Writing, Collaboration & Approval

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Requirements

~~For subsites, we defined some requirements. Please review them.~~

Style of Communication

Has to be according to North America (Canada and USA ) style of communication
Has to be in trend with North American ways of communication
Easy to understand
Not too technical wording. Has to be relatable
Use of industry (North America) standard words
Must be accordingly to the North American Culture

SEO Guidelines

Research:

Before writing the content, search your “target keywords” on Google and study the content of ranking pages on the first page of Google results and

Examine their content structure (headings, word numbers, etc.)
Try to add extra useful information to your content that no one has covered in their pages yet. Google embraces unique and fresh content.

Title:

Titles are the first elements that users will see when searching for a keyword, so they should be descriptive, clear, and attractive, to tempt the user to click through.
To be shown entirely in the google search result page, titles should be at max 65-67 characters long, but this number can’t be exact since every character has a different width.
The title should contain the “target keyword,” preferably at the beginning.

Try to add modifiers to the “target keyword” as it will increase the traffic, most popular modifiers are: best, top, guide, review, 2019 and so on.

Writing the content

Each author would have comment/suggestion permission to their own content file, once they finalize it.
The admins who have the write access will approve the suggestions.
Only the author of comments can resolve their own comments.
Pages should include at least 350-400 words, the maximum number of words is up to the author and what matters is the quality of the content.

Before starting to write the actual content, it’s better to have an outline to determine the structure of the page(examining the top ranking pages can be very helpful)
Structurize the content as much as you can, use headings, subheadings, bullet points and so on:
H1 headings are the most important one and also the first heading of any page, and it should contain the “target keyword; it also has to describe the content. It’s like the main headline of a newspaper article.
Use H2 and H3 headings depending on the content and also the priority and importance of the keywords in the headings and subheadings.
Try to keep paragraphs 3-4 lines long and break the long bulky paragraphs into more paragraphs but with less lines.
Keyword Density: Google never officially talked about the optimal keyword density but yoast plugin has indicators which measures the keyword density. Please make sure your content stays in the green indicator of yoast. Avoid over using keywords and focus on the quality and readability of the content.
Matching your content with the searcher’s intent should be a top priority so pay close attention to the search intent of the keywords you’re using in your content to avoid increasing the bounce rate metric of the page.
Use keywords synonyms to match your content with various types of search terms and to avoid keyword stuffing.
The author of the blog/page must ask the graphics team to design a featured image for the blog/page.

If you’re writing a WordPress blog article, please make sure

<HTML><ul></HTML> <HTML><li></HTML><HTML><p></HTML>consider starting with an intro. Intro is the first 40-50 words of a blog content that describes the content in a nutshell and should contain keywords.<HTML></p></HTML><HTML></li></HTML> <HTML><li></HTML><HTML><p></HTML>To define tags for your blog. At the end of your blog document, insert your tags.<HTML></p></HTML> <HTML><p></HTML>disclaimer: If there are several blogs relating to one topic, you should include a tag (unique 3-word tags) otherwise, it could have a negative SEO effect therefore; for now, we can skip tags till we publish more blogs<HTML></p></HTML><HTML></li></HTML> <HTML><li></HTML><HTML></li></HTML><HTML></ul></HTML>

Description

For pages and blogs, the author must write a meta description, which is displayed on the results page,below the title and the url .
The meta description should be on the same Google docs of the blog/page.
Description is a summary of your content(100-156 characters), it should be interesting and tempting for the users and contain the “target keyword”.

Internal Linking

Anchor text (link label/text) is very important because it helps users and Google to understand what the target page (the page you’re linking to) is about. So the content writer should select the main keyword or synonyms of it that has been used in the content.
For Example; For Excel blogs, you can always link to https://bsuites.ca/excel/excel with anchor texts like Excel, Excel Services, MS Excel. Read more about Anchor Text here.
link to important pages because when you link to another page on your site, you send link authority to that page.Make sure to link to service pages. list of Excel service pages and blogs:
Don’t Use The Same Anchor Text For Two Different Pages. This confuses google bot.
There are two types of links you should avoid using in your content: homepage and contact us
Use a reasonable number of internal links. I suggest around three to four, depending on the length of your post.
Use relevant links : Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.
Use links that are natural : When you link in your content you’re telling the engine that the target of your link is so relevant and important so you want your visitor to be able to go straight there.

External linking:

link to one or two pages that are not competing with us, such as Wikipedia or Microsoft support; links can also be about mathematical concepts; for example, in a blog about calculating Variance with Excel, you can link to a page explaining the concept of variance.

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Collaboration

Please review each other’s work and leave comments or suggestions. Please reply to each other’s comments.

The tech team is encouraged to be active in content production. For example, an Excel developer can explain Excel services to the content writers team.

WordPress Blog Articles

If you’re writing a WordPress blog article, please make sure,

To consider starting with an intro. Intro is the first 40-50 words of a blog content that describes the content in a nutshell and should contain keywords.
To specify the title and the meta descriptions of the page/blog. Title and meta description appears in Google.
To design a featured image or ask the graphic team to do so. Please put the image in the asset folder, and its link in your blog Google Drive document.
To define tags for your blog. At the end of your blog document, insert your tags.
disclaimer: If there are several blogs relating to one topic, you should include a tag (unique 3-word tags) otherwise, it could have a negative SEO effect therefore; for now, we can skip tags till we publish more blogs
To set a category for your blog post. Please specify this on your blog document.
If your blog contains videos; they should be uploaded to Bsuperior Youtube channel before posting the blog on WordPress.

Add Blog To WordPress

Please refer to Posting blogs on WordPress document.

Approval

Content Approval

At least three content writers (including the main content writer) need to approve content before publishing it. Please leave a comment for approval, disapproval or feedback.

One of the people who reviewed the content, not the author, should do a final review, once all comments and suggestions are resolved..

Content Approval by Tech Team

At least one person from the tech team must approve the content if it technically makes sense.

Duplicate Content Check

Two members from content duplicate check must verify the content is not duplicated

SEO Approval

Two members from SEO team must verify whether the content follows the best and recommended practices of SEO.

UX Approval

For pages (not necessarily blogs), at least one member from UX team must verify whether the content is UX friendly.

Page Completeness

After a content is approved by the content team members and also by SEO team members, the final step before publishing it is to make sure that title tag and description tags are properly set,the page should have a featured image ,all the images have names and alt attributes,internal links are properly used,all external links should have nofollow attributes,In order to prevent Google from crawling and indexing incomplete pages i suggest publishing them(if publishing is necessary for developers in order to work on an actual live page)in private mode,after it’s completed you can refer it to a SEO team member to review the final version and publish it in public mode. (By Sina).

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