Table of Contents
Multiple Pages for a Product in Ecommerce Website
ُThis document explains solutions for related products in the bSuperior online ecommerce store, which consists of rental and for-purchase products.
<html><span class='marketingParagraph'></html>This document is intended for the bSup development team. If you are interested in Ecommerce solutions, please contact us through the Ecommerce Website Development Services page.<html></span></html>
Problems
- A product, in the online store, may be both for purchase or rent, and have accessories. The price of accessories depends on whether a buyer wants to purchase the product or rent it.
- A product on the online store may be linked to multiple products in the inventory. How to link them?
Solution for Problem 1 - Product with Rental & Purchase Accessories
Let’s say product X is both for rent and purchase in the online store. And product X has accessories which have fixed prices for the customers who want to buy Product X, and different prices for the customers who want to rent it. The suggested solutions is to create two pages for product X,
- Product X for purchase with specific accessories and prices
- Product X for rent with different accessories and prices
In the page of Product X for purchase, only the accessories for purchase (not rental) are displayed. If on this page, customers choose rental, they get redirected to the page of Product X for rent. Similarly on the page of Product X for rent, if customers select the purchase option, they get redirected to the page of Product X for purchase. The price of accessories on the rent page can be different from that of the page of Product X for purchase.
Solution for Problem 2 - Online Store Products Linked To Multiple Inventory Products
A product in the online store may be linked to different products in the store’s inventory. We can create a separate page for each inventory product and link them. Let’s say that different versions of Product Y exist in the inventory. We can break down Product Y and for each version of Product Y, we can create a separate page in the online store. All these pages can be linked together.
- Product Y in red (which is equivalent to Product Y1 in the inventory)
- Product Y in blue (which is equivalent to Product Y2 in the inventory)
- Product Y in large size (which is equivalent to Product Y3 in the inventory)
- Product Y in green and medium size (which is equivalent to Product Y4 in the inventory)
- Product Y in green and small size (which is equivalent to Product Y5 in the inventory)
All these pages are linked together. For example, if users are in the page of Product Y in red, and select the blue color option, then they get redirected to Product Y in blue. Each of these product pages can have their own product ID which can be linked directly to the products in the inventory.
How to Link Online Store Products?
Admin can link the products manually on the dashboard page. (Automatic linking is out of the scope of the requirements). For example admin can,
- Link the rent option of Product X to the page of Product X for rent
- Link the purchase option of Product X to the page of Product X for purchase
- Link the red option of Product Y to the page of Product Y in red
- Link the green and medium size option of Product Y to the page of Product Y in green and medium size
Advantages
This solution has the following features,
- A product can be broken to multiple products with different product ID’s or accessories
- Related broken down products are linked together.
Drawbacks
The drawback of this solution is that if we break down a product to multiple products, all of them are listed in the website search. i.e. if buyers search for product Y on the website, all the following products will be listed,
- Product Y in red
- Product Y in blue
- Product Y in large size
- Product Y in green and medium size
- Product Y in green and small size
The buyers may feel the same product is repeated multiple times. But they are technically different products.
SEO of Repeated Product Pages
If a product is broken down into multiple products, search engines like Google get confused which product to display. Admin can use canonical tags to let search engines know which page to display on search engines. Admin needs to set Canonical tags manually. A canonical tag helps search engines about what pages are similar and which one to be listed on search results.
Useful Links
- Blog (coming soon)
- Related Google Docs (access is required)
- Ecommerce website development services (coming soon).